European city named UK’s most in-demand holiday destination for 2024

Commenting on the findings, Magdalena Petrusic from Desert Safari Dubai Tours said: “It’s interesting to note how many of these destinations are located in Europe, and some are a relative stone’s throw away, which highlights the demand the UK has for warmer weather, and how people don’t want to go far for it.

“While many destinations worldwide may have affordable accommodation, the cost of flights makes the difference in decision-making when booking holidays, and it can often be a better option for a short-haul flight away.”