Goodlife Barbershop in Eastbourne, which has branches across the country, has relocated to the Foundry at the Beacon shopping centre.
The shop, which opened in 2021 at Sovereign Harbour in Eastbourne, moved to its new site last month.
It promotes more than just a standard haircut, offering hairstyle consultations and support to people who may be struggling with their mental health.
Chief executive Kieran Groves said: “We understand that men often face societal pressures to be strong and stoic, and we want to create a space where men can feel comfortable and supported.
“Our focus on men’s wellness sets us apart from traditional barber shops and we are excited to bring this unique approach to Foundry at the Beacon shopping centre.”
Foundry is a co-working and retail space.
Goodlife will be hosting regular events and workshops there, promoting positive mental health as well as offering resources and support for those in need through an association with men’s domestic abuse charity Mankind.
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Kieran said: “The new store has state-of-the-art equipment, top-of-the-line products, and a team of experienced barbers and stylists.
“They are dedicated to providing customers with an exceptional grooming experience, while also promoting a positive and stress-free atmosphere.
“We believe that this new location will provide our customers with a high quality complete grooming experience, and we look forward to welcoming them to our new store.”