UK tourists’ top holiday destinations named – but Brits not welcome at every one

Still looking for inspiration for a 2024 holiday? A new study has unveiled the most-searched for destinations by British travellers. 

Desert Safari Dubai Tours looked at Google search data to find which holiday destinations were most in demand this year. 

From Spain to Turkey, most of this year’s top destinations are cities but these popular spots might not be happy to be at the top of the wishlist. 

Magdalena Petrusic, from Desert Safari Dubai Tours, said: “It’s interesting to note how many of these destinations are located in Europe, and some are a relative stone’s throw away, which highlights the demand the UK has for warmer weather, and how people don’t want to go far for it.” 

Are any of these destinations on your wishlist? Let us know in the comments.