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Caesars Palace Online Casino Battling For Top Spot in NJ, Making Changes to Mobile App

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With revenue figures now being released for individual NJ online casinos rather than the license holders, Caesars Palace Online Casino is making moves to improve its product in the Garden State, among others. 

According to a press release posted on the Caesars Entertainment website, there’s going to be an upgrade to the mobile app for the online casinos for both iOS and Android users. 

Part of this upgrade will include an “industry-first multi-lobby navigation layout.” In essence, there will be curated lobbies for popular slots, table games, and live dealer games. 

Caesars Palace claims this revamp “breaks the mold” and will have a “clean and layered user experience modeled after a real-life casino floor layout with areas devoted to specific game types.” 

List of Changes

In the press release, the changes are provided in bullet points: 

  • Multi-Lobby Navigation: Explore curated lobbies that house popular games within each niche. 
  • “For You” Experience: Emphasizing discoverability by recommending games similar to ones you often play. 
  • Lightning-fast functionality: Near-instant load times 
  • Customized Interface: Featuring Caesars Palace Online Casino signature colors and modern design. 
  • New game pipeline: Partnering with more providers. Players 21 and over will have access to about 1,000 titles. 
  • Rewards Program: Caesars Rewards will be integrated into the platform, and you can earn rewards by playing online. 

“We take pride in setting industry standards in everything we do, and the online casino experience we provide to our players is no exception,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital. “The newly upgraded Caesars Palace Online Casino app delivers on our player promise to raise the bar in terms of functionality, ease of use, and enjoyability. This new mobile app strengthens our ability to provide our players with an experience that is fully customized to their online play habits while leveraging our unrivaled Caesars brands and omnichannel experiences that can’t be matched.”

“Caesars Palace Online Casino’s refresh is centered around giving our online casino players an experience that stands out from the ordinary,” said Michael Mastrangelo, Vice President of Product, iGaming at Caesars Digital. “Our new mobile app redefines the online casino player experience with seamless functionality and product innovations that are brand new to the industry.”

Since January 2024, Caesars Palace Online Casino has generated about $35 million. Only four other online casinos have performed better. Caesars Palace Online Casino is the product of a split to a standalone product for the online casino, which happened in August 2023.

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